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Vince Robinson 
Nestle - UK Group Sales Director

 



 

The SCQuARE Framework

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Stage 1 Analysis 

Stage 1 identifies:

    • The relevance of specific data to the problem or opportunity and provides.
  • Clarity in interpreting a mass of data – moving from mental anguish to mental agility whilst
  • Isolating the underlying issues driving the problem or opportunity and the ability of the organisation to influence these.

 

Stage 2 Synthesis 

Stage 2 defines:

  • The pivotal issue clearly and unambiguously.
  • The scope (size) of the problem and the consequences of each problem.
  • Opportunities which may present themselves.
  • The main umbrella action or response which is required.

 

Stage 3 Developing & Validating Solutions 

Stage 3 identifies:

  • The contribution of each solution to achieving the overall objectives of your plan.
  • A cost/benefit analysis for your solutions.

 

Stage 4 Delivery 

SCQuARE builds the ultimate presentation simultaneously through Stages 1-3 ensuring that

  • All questions are anticipated and answered.
  • Flawed ideas are discarded earlier and/or reworked.
  • Decision points are identified.

 

 

 

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